Rebranding Core Programmed Module In Graphic Design And Visual Communication Through Skills, Technical And Technology

Abstract

This study was conducted to identify the acceptance, development of technology and
technical skills among students at Polytechnic Muadzam Shah, Pahang and then make a
comparison with public and private universities that offer the same program to obtain a
comparison of the program modules offered to see the ability of the program modules to meet
industry needs and current trends. Qualitative research methods were used to analyse the
data. After that, data collection is conducted through observation and documentation. The
study is limited to the Department of Graphic Design and Visual Communication programs.
A comparative analysis study has been carried out on other institutions, such as Universiti
Teknologi MARA, Lim Kok Wing, Universiti Multimedia and UniKL, offering programs that
can be used to support the comparison of the above findings. The scope has been chosen to
assess the program's needs according to the latest technology, reducing students' ability in
terms of skills and techniques in the use of software and digital applications. The study
proposal is to rebrand the design and visual communication program towards skills, technical
and according to current technology trends. This study aims to bring the program at this
polytechnic to be part of the program offered by other institutions so that students do not
miss out when our country is moving towards TVET NBOS and illustrate the best results for
the offer offered to students about the program