The Development and Effectiveness of An Augmented Reality Website

Abstract

The digital world has evolved in this century. Augmented reality (AR) websites offer everyone an amazing and different experience. Augmented reality is a technology that augments physical reality with digital elements, creating an immersive and engaging experience for users. This website opens the curtain on the exciting world of AR and promises to change the way we see and interact with the world around us. This study aims to Identifying limitation of Venus Paradise Website and to investigate the effectiveness of digital website to solve feedback issues between the management and the customers themselves. 120 respondents between the ages of 20 and 45 were selected to gather opinions and obtain all the necessary information. Each respondent completed the survey form provided via Google Forms. The information obtained is processed and analyzed using Microsoft Excel. The results of the survey show that a total of 120 respondents gave a good opinion of the website's services. All respondents gave the same opinion, which is the effectiveness of this digital website that can solve the booking problem of Venus Bridal Paradise. In addition, it also offers more diverse payment options than before. After collecting data from the respondents, this study also used the interview method to collect research data and information related to the need and importance of the study. The website was created using the ADDIE model. After the website was created, a study was conducted to examine the effectiveness of the website and the features of the website that needed improvement. The findings show that the responses to the website system were positive. Future researchers are encouraged to improve the Augmented website and to be able to enhance the website model to other companies.