Awareness of Halal Supply Chain among Traders in Farmers’ Market around Klang Valley Area, Malaysia

Abstract

Supply chain involves the process of managing halal and non halal products from different points of suppliers to different points of buyer, involved multiple parties located in different places, with the aimed of meet the requirements of their customers.  The integrity of halal food products must be rigorously secured in every way and all steps must be adhered by all parties involved in the supply chain to avoid contamination with haram item or najs. This paper investigates the awareness of halal supply chain among traders in farmer's market on the areas of halal certification, halal standard, halal dedicated asset and halal assurance system. Respondents are 90 traders of raw materials part in farmer's market within the Klang Valley, Malaysia based on a convenience sampling. This study found that the mean of halal standard are the highest ranking with the score of 3.37.  Pearson correlation between awareness of halal supply chain and halal certification is positive. Regression analysis shows a significant positive relationship between the halal certificate and awareness of halal supply chain thus indicating that halal certification is an important area to relate to halal supply chain. Future studies could include big retailers or choose supermarket or grocery store and Islamic regulatory agencies to have a better understanding on the awareness of halal requirement among the traders through initiative campaigns and programmes.