Digital Skills and Customer Relationship Management in Business Enhancement – An Application for the Participants of NCER Lifelong Education in Baling Community College
Abstract
Digital skills recently significantly impacted the social relationship of the new
millennium society. Based on the awareness of this current reality, many strive
toward implementing this method in every aspect of life, including businesses.
Therefore, the Northern Corridor Economic Region (NCER) course participants
should not be left out of the changes, including knowledge of life and
entrepreneurship skills. Knowledge in finding opportunities related to
entrepreneurship must be updated so that the products can be marketed through
the correct channel and medium. The research conducted on NCER course
participants who did business during the course organised by Baling Community
College, Kedah, is to observe the enhancement in their businesses following the
training attended in the college's digital application. This research aims to
observe the relationship between digital marketing, customer relationship
management, and the enhancement of their businesses. 45 participants of the
NCER course from Baling Community College Kedah were involved in this
research. The questionnaire answered by the respondents was then analysed
using SPSS version 21. Overall, the result found that most NCER course
participants have enhanced their sales using digital marketing platforms and can
improve customer relationships.
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