The Effectiveness of the 4IR PSH Program Based on the Attention, Relevance, Confidence & Satisfaction (ARCS) Model at Pasir Mas Community College

Abstract

The Lifelong Learning Program (PSH) 4IR enriches human capital through enhancing training and skills among the local community based on new technologies such as the Internet of Things (IoT), Big Data Analytics, and Simulation & Modelling. However, to what extent the knowledge and skills taught through the PSH 4IR courses can help enhance motivation among participants remains to be seen. This study aims to identify the impact of the effectiveness of the PSH 4IR program based on the ARCS model; attention, relevance, confidence, and satisfaction among participants of the PSH program at Pasir Mas Community College. The methodology used involves a survey questionnaire distributed to 52 PSH 4IR participants who have followed the Artificial Intelligence (AI) Course, Canva Application Course, and Android Application Development Course at Pasir Mas Community College in 2023. The findings indicate that user motivation is high in the relevance and satisfaction elements, while confidence and attention are low based on the ARCS model. Several improvements need to be made to impact the organization of PSH 4IR courses, including diversifying course types and enhancing participant confidence through the course's impact to increase user motivation. Suggestions for future research include expanding the scope of the study to include participants in PISH courses and Entrepreneurship Programs.