An Opportunity for Vegetarian Option in Menu Rahmah: The Social Stratification Barriers

Abstract

Stumbling upon a vegetarian option is a fresh idea for the Menu Rahmah initiative. However, the opportunity can be seized if the right chances turn up and to be granted by the respective authorities in ensuring the success of this programme. As such, there are several obstacles that limits the plant-based alternative to reach the mass. The qualitative methodology is employed to collect the data for this research. Therefore, this paper will explore two research questions focusing on why the food entrepreneurs have difficulties in serving a vegetarian menu and how the social stratification is a barrier for this option. 20 food operators from the Klang Valley region participated voluntarily for the face-to-face interview sessions that investigated their dilemma in this course of study. In addition, their conversations were recorded with their consent and remained anonymous in order to protect their identities. The transcriptions were transcribed and the themes were generated to analyze the information. Hence, the authority and cost played a crucial role in determining the barriers that stratified the vegetarian option for the food operators. Besides that, this article is significant to the stakeholders to strengthen the loose ends and to transpire the necessary solutions for the betterment of Menu Rahmah plan.